The Four most Common Misconception about SEO

The Four most Common Misconception about SEO

SEO startegies

Effective SEO strategies and tricks can be Contradictory. This article is intend to show some of the common misconceptions. And, by doing so, guide brands toward knowing and implementing a more effective reach to SEO.

SEO Keywords

Searching some stuff then keyword is the best way to type in Google. Keywords are the main aspect of you site that has to be found. More and more reaserch can make you the keyword guru.

Many SEO marster will brainstorm as many  keywords as they can think of and include them within prominent web page locations. Including all tags and title and  meta data discription. The theory is that by using more keywords on the website, the results of ranking within the organic search results for some of those keywords increases. Unfortunately, this practice has the opposite effect.

Google sets aside a few number of points for any and all keywords in various locations on a web page. The points are then divided by the number of keywords. For example, Google may set aside 10 points for a title. If 10 keywords were included, each keyword would receive one point. Alternatively, if only one keyword were included, then that keyword would receive all 10 points. Therefore, strategically you can either target a short list of competitive keywords or a longer list of less competitive keywords.

The mor the keywords the less are chances to be ranked in Google.

Number of pages do matter

Many ofthe bolgger nad marketing experts beleive that more the content on article the more chances are to be ranked in goole. But this theory is not so true.

 Search engines assign a quality score, based on links from third-party sites, which is generally referred to as link equity. Link equity is typically focus on the home page of a site since that is where the majority of third-party sites link. Link equity is then distributed through the site’s navigation. This process can be thought of as being similar to that of a cascading fountain, where link equity becomes more dispersed with each level.

Link Building do not work anymore.

It’s true that links from paid networks no longer have much of an impact on rankings. The majority of links don’t cause penalties but instead are ignored, no longer passing any value.

After Google’s Penguin update, many bloggers threw in the ideas in regards to linkb uilding efforts. Many sites with bad links lost their search engine rankings. As a result, marketers seemed to view the entire practice of link-building as too risky. However, these updates were only intended to ignore paid and spammy links used solely to inflate search engine rankings

Everything Online Is Included In Google

Another common misconception is that everything online is automatically included in Google. This couldn’t be further from the truth. Essentially, what happens is that Google’s robots discover new sites and content by crawling links from one page to the next, then decide whether the page is worthy of being included in their index. Therefore, for a web page to be included in the Google Index, a link from another page that is already in the Google Index must exist.

Once Google discovers a web page, the quality requirements must be met to then be included in the index. Since storage capacity is not unlimited, duplicate, spammy and old content is often left out.


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