YouTube Got monthly 1.8 billion registered visitors
One of the largest social media platform is YouTube. It CEO Susan Wojcicki said that we hare having 1.8 billion viewers that visit YouTube monthly. Said by CEO That “Some have tried to take advantage of our services. Wojcicki said Thursday evening at the company’s Brandcast event in New York. “It’s incredibly important to me and to everyone at YouTube that we grow responsibly. There is not a playbook for how open platforms operate at our scale.”
YouTube’s appeal lies with its audience. Wojcicki said Thursday that the service now has more than 1.8 billion monthly login users. Not counting those who watch YouTube without an account.
Wojcicki attempt to concerns by touting several changes it has made or announced, including a pledge to have over 10,000 people across Google (GO, which operates YouTube, address “violative content” by the end of the year.
She also says ads running through Google Prefer, a special program for premium ads, are review by humans and have been “verify to meet advertiser-friendly guidelines.”
Companies didn’t precisely timid far from the administration on Thursday, either. Kellogg’s (K) leader of US snacks, Deanie Elsner, conveyed a long approval for YouTube, which it has worked with on crusades for items like Pringles potato chips. Wendy’s (WEN) was likewise declared as the patron for a unique YouTube indicate called “Preparing Days.
One marketing intelligence firm, MediaRadar, also reported last month that there hasn’t been a change in national ad buys.
“This may signal that major brands believe that YouTube’s significant efforts and investment to curb content violators are working,” MediaRadar said last month after CNN’s investigation published.
The appeal isn’t a surprise, said John Wirtz, an assistant professor of advertising at the University of Illinois at Urbana-Champaign.
“They can show traffic. They can show eyeballs,” he added.
via CNNMoney (New York)
First published May 3, 2018: 10:12 PM ET